December 3rd, 2008

Rob Bodner, president of EFR Inc., is featured as a contributing columnist on American Coin-Op magazine's Web site.

In his column, "Marketing Can Boost Profits, but Requires Planning," Bodner discusses various marketing vehicles to help owners of coin laundries take their stores to the next level.

Clear-cut goals and performance data, he says, are essential to help owners determine the success of their marketing activities.

"The important thing for whatever marketing you do for your store is to have measurable results. You need to be able to go back and see that you spent X amount of dollars on a newspaper ad coupon, and that it netted you X amount in additional profits. Tracking results is how you hone what marketing works for your store and what doesn't," he writes.

EFR Inc. is an IPSO distributor located in Park Ridge, NJ.

To read Bodner's column, visit www.americancoinop.com.