News

World Wash Corp introduces IPSO® to hotel associations in Nicaragua during impressive event

Wed, 16-08-2017
On July 13th, World Wash Corp in Nicaragua - the most recently appointed IPSO-Partner - organized an impressive event introducing the IPSO brand in their country.
Held in Hotel Contempo, a luxury boutique design hotel based in the country’s capital of Managua, the event attracted more than 60 people. The selected audience mainly consisted out of hotel managers and owners, members of local hotel associations ASOHOTNIC and HOPEN, healthcare facilities, dry cleaners and commercial laundries as well as beauty salons and spas. In a nicely decorated space, even featuringt hree IPSO-units on display, the audience was welcomed by Mr Alejandro Correa Jr, CEO of World Wash Corp, who introduced the IPSO brand and product range.
Eduardo Velasco, LATAM segment manager wet cleaning of Alliance, presented IPSO’s wet cleaning solution SmartCLEAN, asan innovative business opportunity. SmartCLEAN is IPSO’s cost-effective, eco-friendly wet cleaning solution for delicate fabrics. For more information, visit here.

In this picture: Eduardo Velasco, Latin America Segment Manager Wet Cleaning of Alliance Laundry Systems
During the next day, several B2B-meetings were held about specific laundry projects between World Wash Corp team members and local hotel owners. The event was even covered on a local television channel.

In this picture: Alejandro Correa Jr, CEO of World Wash Corp
Correa noticed an immediate positive effect of this event: “This event has created a positive reaction in the market as we quickly started to receive requests for offers and visits to hotels and hospitals. We were also very pleased by the marketing support we received from IPSO. During the event, it created a very professional impression of the brand and, consequently, of us, being a local Partner. For sure, this impression will help us to be perceived even more as the preferred laundry partner in Nicaragua.”

In this picture, from left to right: Adolfo Lafitte, Regional Sales Manager C.A. & The Caribbean, Alliance Laundry Systems,; Alvaro Dieguez, President, Asociacion de Hoteles de Nicaragua (ASHOTNIC); Alejandro Correa Jr., CEO & Ilse Solorzano, Country Rep. Worldwash Corp.; Hector Jimenez, President, Asociacion de Pequenos Hoteles de Nicaragua; Francisco Moreno, Rep. Worldwash Corp. and Eduardo Velasco, Latin America Segment Manager Wet Cleaning, Alliance Laundry Systems.

World Wash Corp did a great job introducing IPSO by hosting this event. The IPSO Brand Management team offered full support to this highly succesful conference!